Web and Mobile Design Series

Social Media Strategist


Social Media Strategist is the fourth course in the CIW Web And Mobile Design series. This course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions.


This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.


This course will undertake learning in the following areas…

  •  Introduction to Social Media
  • Using Social Media in Business
  • Developing a Social Media Strategy
  • Creating a Social Media Campaign
  • Social Media Platform
  • Presentations and Business Blogs
  • Risks, Reputation, and Crisis Response
  • Social Media Advertising
  • Social Media Metrics and Analytics
  • Reports and Optimization
Web and Mobile Design Series – Social Media Strategist