• Public Relations Assistant

    Happy business man holding a modern laptop computer with his team in background

    Public Relations and Communications Assistant

    Level 4 Apprenticeship

     Public Relations (PR) and Communications concerns the building, protecting and maintaining of positive reputation for brands, organisations and individuals.

    Typically, PR & Communications Assistants either work in agencies or in-house for employers. They communicate with different people: the media, the public, internal colleagues or any number of different audiences to get their client’s or organisation’s message across and influence opinions and behaviour in the most effective way.

    The occupation requires using one’s own initiative while supporting those leading on campaigns and so involves working closely with colleagues in a team environment. 

    The typical duration of this apprenticeship is 12-18 months, once successfully completing the apprenticeship you will be eligible to apply for membership of the Public Relations & Communications Association (PRCA).

    Typical job roles include: Junior Account Executive, Junior Consultant, Junior Press Officer, Junior Publicist, Public Affairs Assistant, Campaign Assistant, PR Assistant & Communications Assistant.


  • Business Administrator

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    Business Administrator

    Level 3 Apprenticeship

    Business administrators have a highly transferable set of knowledge, skills and behaviours that can be applied in all sectors. Their job role will involve developing, implementing, maintaining and improving administrative services. Business administrators develop key skills and behaviours to support their own progression towards management responsibilities.

    The responsibilities of the role are to support and engage with different parts of the organisation and interact with internal or external customers. With a focus on adding value, the role of business administrator contributes to the efficiency of an organisation, through support of functional areas, working across teams and resolving issues as requested. The flexibility and responsiveness required allows the apprentice to develop a wide range of skills.

    This apprenticeship typically takes 12-18 months to complete and may be a gateway to further career opportunities – such as management or senior support roles.

  • Marketing Executive

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    Marketing Executive

    Level 4 Apprenticeship

    Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. 

    Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity. 

    Typical duration for this apprenticeship is 15-21 months. This apprenticeship is designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

    Job roles include: Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive, Communications Specialist.

  • Digital Marketer

    Digital Marketer

    Level 3 Apprenticeship

    The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

    They will have responsibility for some of the straightforward elements of an overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT manager.

    The typical duration of this apprenticeship is 18 months, those completing their apprenticeship are eligible to apply for entry on to the Register of IT Technicians. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

    Typical job roles include: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

  • Advertising & Media Executive

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    Advertising and Media Executive

    Level 3 Apprenticeship

    This occupation is found in the Advertising and Media industry which is worth over £20bn to the UK economy.  People in the industry create messages (campaigns) which are intended to inform or influence the people who receive them.

    An Advertising and Media Executive is responsible for working with creative producers (television/film producers, radio producers, designers, copywriters, art buyers) to assist them in their decision making. This might include providing a briefing regarding competitive brands to assist their decisions. They monitor the progress of the creative producers and evaluate their output, keeping team updated e.g. via status reports. They are aware of how the creative work helps the client’s marketing objectives. They also keep abreast of the latest trends within the industry, providing examples of best practice to the creatives.

    This apprenticeship typically takes 18 months to complete.

  • Data Analyst

    Data Analyst

    Level 4 Apprenticeship

     The primary role of a Data Analyst is to collect, organise and study data to provide business insight.

    They work across a variety of projects, providing technical data solutions to a range of stakeholders/customers issues. They document and report the results of data analysis activities making recommendations to improve business performance. They have a good understanding of data structures, database systems and procedures and the range of analytical tools used to undertake a range of different types of analyses

    This apprenticeship typically takes around 24 months to complete and is recognised for entry onto the Register of IT Technicians confirming SFIA level 3 professional competence. Those completing the apprenticeship are eligible to apply for registration.

    Typical Job Roles: Data Analyst, Data Manager, Data Scientist, Data Modeller, Data Architect, Data Engineer

  • IS Business Analyst

    IS Business Analyst

    Level 4 Apprenticeship

     IS (Information Systems) Business Analysis is an advisory role that provides a critical layer of challenge and scrutiny for organisations who wish to deliver IS change successfully. The role embodies early and regular investigation and analysis that ensures the right IS solution is chosen to meet the required business need.

     IS Business Analysis is a multi-faceted role and practitioners have the ability to investigate business situations, identify and evaluate options for improvement and define the features required by organisations. The main focus of the IS Business Analyst role is to model business processes and to facilitate, coordinate and document detailed business requirements regarding the business change agenda. IS Business Analysts will determine and present solutions of how information systems can be used to improve operational efficiency, and support acceptance testing to ensure that the proposed solution meets the defined requirements. IS Business Analysis provides a recognised career with professionals taking lead roles in successful change delivery in many organisations.

    The typical duration of this apprenticeship is 18 months. Upon completion, apprentices will be eligible to apply for registration for entry onto BCS register of IT Technicians confirming SFIA (Skills Framework for the Information Age) level 3 professional competence.

    Typical Job Roles include: IS Business Analyst, IT Business Analyst, Business Systems Analyst, Requirements Analyst/Engineer, Business Process Analyst.

  • Junior Content Producer

    Junior Content Producer

    Level 3 Apprenticeship

     A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. They collaborate with designers and developers, using authoring languages to create content for the World Wide Web, which may include video, images, text, web pages and social media content, so an enthusiasm for technology and creating great online experiences is a must. This apprenticeship typically takes 12-18 months to complete.

     Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

  • Broadcast Production Assistant

    GRINDELWALD, SWITZERLAND - FEBRUARY 4, 2014: Woman taking a photograph of mountains using the Instagram App on an Apple iPhone. Instagram allows users to easily share their mobile photographs online.

    Broadcast Production Assistant

    Level 3 Apprenticeship

    A Broadcast Production Assistant (also referred to as Broadcast Assistant, TV/Radio Production Assistant, Production Secretary, Runner, Production Management Assistant) provides support and assistance to editorial or technical colleagues to ensure the smooth delivery of content for TV or Radio productions (programmes). These productions may cover different genres including factual, daytime, light entertainment, drama, comedy, documentary and current affairs.  Broadcast Production Assistants work as part of a Production Team and need to be adaptable and able to learn quickly on the job; building their understanding of the TV & Radio industry as they move across production teams.

     Broadcast Production Assistants  may progress into  TV  or  Radio  creative, production  management or editing roles, such as Researcher, Production Co-ordinator Editorial Co-ordinator.

    Typically, this apprenticeship will take a minimum of 12 months to complete; given the nature of the industry working patterns are likely to be irregular.

  • Associate Project Manager

    Associate Project Manager

    Level 4 Apprenticeship

     Every project needs to be managed to ensure its success, An associate project manager knows what needs to be achieved, how it will be achieved, how long it will take and how much it will cost, and works with the project team to achieve the required outcomes. Associate project managers need good planning, organisation, leadership, management and communication skills.

    An associate project manager utilises resources with suitable skills, qualifications, experience and knowledge to work together in a motivated and integrated team, with clearly defined reporting lines, roles, responsibilities and authorities. Dependent upon the size of the organisations and the complexity of projects, associate project managers’ job titles will vary, but typically they can include: assistant project manager, junior project manager, project team leader. Some organisations use ‘project manager’ as a generic job title.

    The typical duration of this apprenticeship is 24 months

    Upon commencement, apprentices may become student members of the Association for Project Management (APM) as the first step of professional membership. Apprentices will be eligible for progression to associate membership upon successful completion of the apprenticeship. Full membership can be attained through further experience and professional development.