Category: Industry

The next ten years of marketing may look very different from the past ten years as inventions such as AI, better tracking tools, and new media formats take hold in the mainstream.

A recent study conducted by McKinsey & Company found that businesses are seeing a significant increase in uptake of new digital workflows, products, and ways of consuming media as a result of the COVID-19 pandemic. On average, the transition to digital jumped ahead at least seven years ahead of what was previously predicted by organisations.